Daily Overview
Good morning. Here is how Chele is moving.
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Metrics room
Six numbers, separated enough to think.
The overview stays calm; this page carries the daily measurement detail, source context, and short trend history.
Activation
Funnel pulse
Marketing Intelligence
Strategy performance, from first touch to activation.
A single operating view for acquisition, activation, campaign conversion, Email Center health, KPI formulas, and source freshness.
Team is consolidating campaign, landing, App Store, activation and email sources.
Acquisition
Demand and intent
Activation
Funnel to first value
Campaigns
Conversion board
Email Center
Deliverability and queue
Data freshness
Sources behind every KPI
Engineering Operations
Release health, backend signals, and incident readiness.
Engineering can see whether a release changed crashes, users, function health, scheduled jobs, and active incidents from one role-protected operating room.
Team is consolidating release, crash, backend, job and incident sources.
Alerts
Owned signals with runbooks
Releases
Client version adoption
Crashes
Crash-free posture
Backend
Function usage and latency
Jobs
Scheduled work and ingestion
Incidents
Status, severity and ownership
Diagnostic
Support context bundle
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Data freshness
Sources behind every engineering KPI
Growth operations
Campaigns are now an operating board.
Team reads canonical campaigns from Firestore, tracks lifecycle state, and opens any campaign back into the editor when growth work needs a change.
Campaign lifecycle
Daily growth backoffice
Team is reading the canonical campaigns collection.
Templates
Start from a proven campaign shape.
Templates are versioned internally so older campaigns keep the exact source recipe they were created from while Team can improve future campaign defaults safely.
Team is loading the authenticated template catalog.
Audience Builder
Native segments before CSV fallback
Approvals
Launch reviews
Campaigns awaiting reviewer action will appear here.
Calendar
Campaigns and experiments
Integrations
Controlled connectors
New campaign draft
Campaign Editor
Build signed campaign links, save operational snapshots, write campaign eligibility to the marketing database, and export CSVs without leaving Chele Team.
Execution pack
Ready before launch
CID
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Example link
Complete the campaign details to preview a link.
Meta naming
Email Center
Lifecycle emails, simple enough for daily use.
Team owns contacts, sequences, queue health, suppressions, and performance. SendGrid is only the delivery engine behind the scenes.
Automatic sequence
Landing follow-up
Five emails over ten days for people who leave their email on cheleapp.com. Contacts exit automatically when they unsubscribe, bounce, report spam, or become paid customers.
Test send
Preview without a technical handoff.
Contacts
Recent leads and subscribers
New landing leads will appear here automatically.
Queue
Send health
Scheduled and sent emails will appear here.
Templates
Approved lifecycle copy
Events
SendGrid feedback
Delivered, open, click, bounce and unsubscribe events arrive through the webhook.
Organization Admin
Organization access, handled with admin guardrails.
Microsoft 365 account provisioning, license readiness, and the active organization directory live here for administrators only.
Provisioning
Create or repair Team access
License inventory
Mailbox-ready plans
Admin is checking Microsoft 365 license availability.
Offboarding
Disable identity and revoke app access
Directory
Microsoft, Google SSO, Team roles and grants
Every Microsoft 365 user and assigned plan will appear here.
Access Governance
Team roles, reviewed from one audited control point.
Access administrators manage Marketing, Engineering, Organization Admin, and privileged Team roles through the protected backend policy. Every change is rate-limited and written to audit events.
Operator lifecycle
Grant, update, or revoke access
Policy
Managed operator directory
Managed role assignments will appear after the protected API responds.
Internal app access
Grant production app access without IAP
Internal grants
Employees and test companies
Internal app entitlements will appear after the protected API responds.
Reliability
Health checks before the day gets loud.
Source readiness, ingestion state, hosting, contracts, and client version posture are kept here so the overview stays focused.
Operational Readiness
Release, smoke, retention, and alerting gates
Release gates
Readiness checks
Alerting
Active policies
Data lifecycle
Retention policies
Runbooks
Owners and escalation
Onboarding
Role paths
Release
Checklist
Data readiness