Product progression
Loading today’s brief…
Good morning.
Verifying data sources…
What needs attention
Ordered by urgency and business impact.
Loading current priorities…
Business today
Click a metric to inspect its source and history.
Loading verified metrics…
This week
Loading weekly context…
Product
Product activity and source detail
Comparable first-party activity with store reporting separated by operating system.
Device intelligence
Devices, OS and app versions
Acquisition
Channel to registered user
Product behavior
Top screens and actions
Growth
Growth performance
Acquisition, product stages, campaigns, email performance, and source freshness.
Team is consolidating campaign, landing, App Store, activation and email sources.
Acquisition
Acquisition activity
Observed product stages
Stage activity
Campaigns
Campaign performance
Email Center
Deliverability and queue
Data freshness
KPI sources
Operations
Engineering status
Engineering can see whether a release changed crashes, users, function health, scheduled jobs, and active incidents from one role-protected operating room.
Team is consolidating release, crash, backend, job and incident sources.
Alerts
Alerts and runbooks
Releases
Client version adoption
Crashes
Crash-free posture
Backend
Function usage and latency
Jobs
Scheduled work and ingestion
Incidents
Status, severity and ownership
Diagnostic
Support context bundle
{}
Data freshness
Engineering data sources
Growth
Campaign operations
Team reads canonical campaigns from Firestore, tracks lifecycle state, and opens any campaign back into the editor when growth work needs a change.
Campaign lifecycle
Campaign lifecycle
Team is reading the canonical campaigns collection.
Templates
Campaign templates
Templates are versioned internally so older campaigns keep the exact source recipe they were created from while Team can improve future campaign defaults safely.
Team is loading the authenticated template catalog.
Audience Builder
Native segments before CSV fallback
Approvals
Launch reviews
Campaigns awaiting reviewer action will appear here.
Calendar
Campaigns and experiments
Integrations
Controlled connectors
New campaign draft
Campaign Editor
Build signed campaign links, save operational snapshots, write campaign eligibility to the marketing database, and export CSVs without leaving Chele Team.
Execution pack
Ready before launch
CID
--
Example link
Complete the campaign details to preview a link.
Meta naming
Growth
Email operations
Team owns contacts, sequences, queue health, suppressions, and consent evidence. Microsoft 365 is the production delivery transport.
Automatic sequence
Landing follow-up
Five emails over ten days for people who leave their email on cheleapp.com. Contacts exit automatically when they unsubscribe, bounce, report spam, or become paid customers.
Test send
Send a test message
Communication governance
Chele email decision map
This register separates required service messages, optional promotional campaigns, and product events that should remain in-app or push.
Transactional and service
Promotional
No email
Transactional delivery
Product email outbox
Server-owned queue for security, access, subscription and privacy messages. Recipient addresses and message bodies are not exposed here.
Contacts
Recent leads and subscribers
New landing leads will appear here automatically.
Queue
Send health
Scheduled and sent emails will appear here.
Templates
Approved lifecycle copy
Events
Consent and delivery activity
Consent, unsubscribe and provider activity will appear here.
Administration
Administration overview
Review organization health and open the administrative workspace needed for a specific task.
Finance operations
Verified cost sources
The canonical ledger keeps invoices, receipts, provider spend, and finalized store proceeds since project inception. Daily Cloud, Microsoft, and Meta collectors keep the operating view current.
Administration · Identity
Microsoft SSO credential rotation
Inspect the automated Entra OIDC rotation schedule only when identity maintenance or recovery requires attention.
Identity operations
Microsoft SSO credential rotation
Team checks the Entra OIDC credential every day and rotates it automatically through a dedicated keyless identity before expiry.
Administration · Users
User management
Provision corporate identities, review license readiness, and safely disable a verified directory user.
Provisioning
Create or repair a corporate user
License inventory
Mailbox-ready plans
Admin is checking Microsoft 365 license availability.
Offboarding
Disable a corporate user
Select a verified Microsoft Entra identity. Team will review every connected access before anything is disabled.
Directory
Organization directory
Microsoft account and Team access. Additional access appears only when it has been assigned.
Every Microsoft 365 user and assigned plan will appear here.
Administration
Access governance
Access administrators manage Marketing, Engineering, Organization Admin, and privileged Team roles through the protected backend policy. Every change is rate-limited and written to audit events.
Operator lifecycle
Grant, update, or revoke access
Policy
Managed operator directory
Managed role assignments will appear after the protected API responds.
Internal app access
Grant production app access without IAP
Internal grants
Employees and test companies
Internal app entitlements will appear after the protected API responds.
Operations
Reliability and release readiness
Source readiness, ingestion state, hosting, contracts, and client version posture are kept here so the overview stays focused.
Operational Readiness
Release, smoke, retention, and alerting gates
Release gates
Readiness checks
Alerting
Active policies
Data lifecycle
Retention policies
Runbooks
Owners and escalation
Onboarding
Role paths
Release
Checklist
Data readiness